My work is targeted to reach niche audiences often ignored by (or who choose to ignore) traditional advertising. My projects all share an editorial approach that draws on a company’s own culture and heritage. Using this, I help develop corporate voice, plan events, create content and launch products for companies including Apple, Motorola, Durex, Jimmyjane, John Brown Publishing, The Conran Shop, GE, Sony, Converse and Nike.

In working with clients I spend a great deal of time researching their history giving me a strong (and sometimes better than my clients) understanding of the brand. Additionally all my projects consider what will appeal to other journalists and editors ensuring concepts have inherent integrity as well as a strong media message.  Instead of trying to make clients cool by association (an approach that is painfully obvious not just to the press but also the public at large) I develop plans that reinforce messaging and make them credible and relevant to the audiences they’re trying to reach.